Tough Times Complicate the Case for Buying Super Bowl Ads

RUPERT MURDOCH’S WALL STREET JOURNAL ONLINE NOVEMBER 11, 2008 By SUZANNE VRANICA With advertising rates for the Super Bowl running as high as $3 million for a 30-second spot, some marketers are wondering whether during these tough economic times they can afford the big game. FedEx, a loyal Super Bowl advertiser, still hasn’t decided if […]