Tough Times Complicate the Case for Buying Super Bowl Ads

RUPERT MURDOCH’S WALL STREET JOURNAL ONLINE NOVEMBER 11, 2008 By SUZANNE VRANICA With advertising rates for the Super Bowl running as high as $3 million for a 30-second spot, some marketers are wondering whether during these tough economic times they can afford the big game. FedEx, a loyal Super Bowl advertiser, still hasn’t decided if […]

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Real Web 2.0: The Wikipedia Family

IBM DOT DOM Enrich your Web site with the lesser-known fruits of the Wikimedia project Uche Ogbuji (uche@ogbuji.net), Partner, Zepheira, LLC 04 Nov 2008 You know Wikipedia, but do you know of the dozens of related sites that provide user-generated content that is just as valuable? Many of the related sites under the Wikipedia umbrella […]

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