Meteor Blades’s diary

I’m clueless as to how many of those could qualify as political. Not to mention how many of those would call themselves progressive or politically left. Nor how many frequently have something worth reading, something original, inspiring, revelatory or investigatory. Thousands, for sure.

For someone as obsessed as me, it’s maddening. Speed-reading can only get you so far. But it’s simultaneously wonderful. For an antique journalist and Op-Ed junkie like myself, what could be more liberating than this plethora?

Liberating and essential. We’ve got Guckertgate, Plamegate, Torturegate, Coingate and Spygate. We’ve got corruption and incompetence and unconstitutionality spread from sea to shining sea. We’ve got a foreign policy that makes Manifest Destiny look altruistic. With mercenaries, propagandists and lily-livered chicken-hearts dominating the megamedia, how could we have put so many pieces together without the blogs?

Not that a few good journalists haven’t alerted us to a smidgen of what’s going on. But, until recently, supine has been the usual position in which we’ve found our supposedly watchdog media. Worse still in the opinion sections. Worst of all on television. Anyone who has wanted something other than the same old talking points, something more than the same shy obeisance to an Administration out of control, something even close to a reading between the lines, has turned to blogs.

On the Op-Ed pages of the old Los Angeles Herald Examiner, I used to buy maybe 50 “citizen” pieces a year and fill the rest with the same, publisher-approved, mostly sad collection of syndicated columnists that the rest of America’s newspapers published. At the Los Angeles Times, we maybe managed to get 250 citizen pieces onto the Op-Ed and Sunday Opinion pages each year, and filled the rest with syndicated writers.

For 11 years before it was absorbed by Tribune Media Services, I contributed to this narrow little world of pre-packaged opinion as editor at the Los Angeles Times Syndicate, where a staff of salespeople worked to cram 21 political columnists – including Cal Thomas, Arianna Huffington, Robert Reno, Henry Kissinger, Jesse Jackson, Jeane Kirkpatrick, Bill Press and Armstrong Williams – into as many of the nation’s 1,500 daily newspapers as possible. Foreign sales were big, too.

Three major syndicates and a handful of minor ones still run their own stables of political columnists. Ultimately, with 125 or so syndicated columnists available, about 10 dominate the dead-tree media. Right or left, they’re treated like commodities. Check out the TMS page. You need a liberal or a libertarian on your Op-Ed? Just click on the mini-window.

You can depend on almost every one of these columnists never to break the formula. Never too long. Never too colorful. Definitely nothing to upset the brand. They’re sold as a conservative, they’d damn sure better stay one, or they’ll wind up pissing off client editors the way Huffington did when she started making her move from right to left. Predictability is essential.

Which is why I love political blogs. Unpredictable. Fresh. Unique. The standard Op-Ed is 700 words per entry. If it suits a blogger, s/he’ll write 7,000 words. Or 70, plus a link to somebody’s else’s 7,000 words. Or a 7-word caption on a picture . Or just the picture with a comment thread so you can write your own caption. Rant, rave, rumination, reminiscence, reflection, review, rehash, research, reverie, revolt – there are simply no limits to form or style or substance. The political blogger can create a smackdown that is pure poetry, as well as exposés, dot-connections or raw speculation. S/he can write a diatribe or a dissertation. Or serve as focal point for activism. Nobody can tell the blogger what to say, what conclusions to draw. No editor is on the phone suggesting the latest effort be toned down or started over. Of course, this free-for-all means some wild-ass nonsense gets posted. And a few typos.

It also means an abundance so rich that if you’re at all like me, you can’t even keep up with the names of all the new progressive blogs, much less their substance. Happily, each year at this time, the folks over at Wampum help us all out by hosting the Koufax Awards.

Leave a comment